The Partnership for a Drug-Free America reaches out to agencies across the country to help create and produce work that targets youth. One of the biggest hurdles in communicating or directing youth in their formative years is that, in many cases, whatever you ask them to do they’ll do the opposite. Always testing their boundaries is, unfortunately, the norm. The partnership needed messages that didn’t preach or shame this sensitive audience. A clear communication of the facts put forth respectfully has been the most successful. Research showed that this featured work done by Puckett was effective and persuasive. It won a local New York Addy and went on to win a prestigious National Addy.
