We love it when a plan comes together. A plan informed by data that targets your customer, their behaviors and identifies where to find them. A successful marketing effort must take precise targeting into consideration, but it’s the crafting of a strategic message, with consistency across all mediums, which collectively motivates. A consistent look, feel and tone. So whether it’s a press release, a social media push, a promotional event, a website or broadcast, integration is critical to the success of a campaign. It all comes together to create the intangible—credibility and comfort—with a brand that produces something quite tangible. Sales.
We are proud of our recent Gold Award from Hanley Wood for Best Integrated Marketing Campaign. It’s pretty cool when you help generate serious revenue for a client and high-fives from the industry.