Evert Cilliers, Creative Director at Puckett Marketing, turned a no-name vodka into an institution. Sure, everyone who was in New York City during the time Absolut Vodka was launched tried to claim credit, but let the record show that this idea was born of simplicity by creatives at TBWA. Evert was the writer on the scene. His work on this and many other brands shows a divine simplicity that is unassailable. A round of applause, please, for Evert, and for one of the most memorable brands on the market.