CBS – The Early Show When The Early Show on CBS wanted to expand its audience, a key question for a new audience was: What is The Early Show? The latest news, weather, and traffic are virtually commodities in the morning. So, more importantly, it was determined that who is on The Early Show is the real key. People want a cast that they’re comfortable with and can relate to when they’re getting ready for their day. Working closely with the CBS marketing team, we took a look at individual personalities and featured them in a national TV campaign. We did individual profiles on the cast that not only expanded CBS’s The Early Show audience, but also won gold at the 2006 PROMAX awards.