Northrop Grumman sources a good amount of sub-contractor work in the greater Los Angeles area. Communities play a big role in the support or non-support of industry in their respective neighborhoods. Instilling a sense of pride in Northrop’s industry for the greater good of our country was key. This campaign was developed to give the community a positive view of Northrop and it’s sub-contractor’s mission. It also underscored Northrop’s support of the local economy. A dozen TV spots and print in local publications launched this PR effort and kept Northrop on mission with the support of communities and local governments.